www.Ethanhaaswasright.com
And learn more.

Some clues:
1) Memory
2) Alphabet
3) Chinese Checkers
4) Robots
5) 54312

And http://ethanhaaswaswrong.blogspot.com/
Which has great ideas of what its about.

And yes, the font is very very Lovecraftian.

Damn, I am excited for this.